What is Lorem Ipsum?

Where the vulnerabilities are in your existing network – and exactly how to eliminate them.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.” Erin Bullock, parent of an Oticon Medical Bone Anchored Hearing System User

The opportunity

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Our approach

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham:

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua
  • Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium
  • But I must explain to you how all this mistaken idea

Impact

Cras maximus ipsum quis metus porta dictum. Quisque commodo justo justo, quis fringilla lectus tempus in. Maecenas non accumsan nibh. Praesent consectetur ac tortor et aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent felis sem, ultrices at ex sit amet, vehicula facilisis nulla. Donec eros leo, euismod quis varius at, suscipit a ligula. Nulla dolor dolor, fermentum nec posuere sit amet, dignissim quis justo. Suspendisse condimentum tortor in est eleifend, at molestie metus fringilla. Pellentesque dapibus, diam vel ultricies varius, purus lorem sagittis leo, dictum ultrices orci magna a dolor. Morbi egestas sit amet eros nec mattis. Nam aliquam eget metus non pharetra.

Phasellus ut odio ante. Sed ac lorem imperdiet, mollis urna ut, suscipit purus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Integer non nunc maximus ligula aliquam dapibus. Phasellus velit ex, maximus at hendrerit dignissim, convallis eu eros. Praesent maximus enim nisl, eget ultricies nisi pellentesque a. Sed aliquam molestie nunc, nec commodo eros congue non.Fusce eu dictum turpis. Vivamus risus neque, tristique nec mauris et, convallis egestas odio. Cras lacinia pulvinar egestas. Vivamus egestas feugiat nisi, quis sollicitudin dolor imperdiet id.  Fusce egestas nec ipsum vel tincidunt. Etiam sed turpis lectus.

A true testimony that you all are doing the right things and that it is appreciated by the people we serve.” – Jes Olson, President, Oticon Medical

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